A classic car convention has been held once a year since 2015 to put the fascinating world of historic mobility on display: up to 250 renowned exhibitors and countless clubs, true automotive treasures and amazing exhibits, classic cars parking in the summer garden underneath the TV tower, a generous dose of lifestyle, and a delightful old-fashioned show program bring back the old days. Carefully designed aesthetics and top-notch catering make this attractive event complete.

Our task

Concept and implementation for a new convention as a lifestyle event: Conducting a market analysis, studying and evaluating the German fair economy, developing a unique selling point.